Otaku's Dream: Top 5 Must-Visit Anime Stores in Seoul

Where to Buy Anime Merch in Seoul: A Collector's Ultimate Guide

Stepping into Seoul as an anime lover is like stumbling into a secret bonus level you didn’t know existed. Imagine this: you’re wandering down neon-lit alleys, sipping bubble tea, and suddenly—bam—a full-on gachapon wall appears beside a convenience store. Next thing you know, you’re elbow-deep in capsule toys and trying to smuggle a Chainsaw Man plushie into your luggage. Seoul’s anime scene is a wild, colorful ride—and I dove in face-first like a shonen protagonist chasing power-ups.

This isn’t Japan. But honestly? Seoul doesn’t need to be. It’s got its own flavor—equal parts stylish, chaotic, and packed with passion. I spent days chasing down the coolest anime stores in the city, and now I’m sharing my top 5 picks. Whether you're a casual fan or a ride-or-die collector, these shops will absolutely level up your trip.

So charge your T-money card, bring an empty suitcase, and let’s hit the anime jackpot!

1. Pop Mart – Myeongdong District, Lotte Young Plaza

Kicking off the list is Pop Mart, located in the heart of Myeongdong at Lotte Young Plaza. Now, don’t let the name fool you—this isn’t just a place for cutesy figurines. Pop Mart’s shelves are stacked with anime legends: My Hero Academia, Demon Slayer, Chainsaw Man, One Piece—you name it, it’s probably here.

What makes this place special is the quality. Every figure feels like a tiny masterpiece. It’s not just about mass production here—the craftsmanship stands out. Bonus points for a super friendly staff (especially helpful if your Korean is... well, work in progress) and an ultra-clean setup that makes browsing a joy.

🧾 Rating: 8/10 – Great for collectors, especially figure enthusiasts.

2. Figure Presto – Hidden Treasure in Hongdae

Next up is a spot that honestly blew me away: Figure Presto, tucked away in Hongdae. This store isn’t even on Google Maps yet—but that only adds to the hidden gem vibes.

Unlike Pop Mart, Figure Presto has everything—figures, plushies, keychains, even capsule toys. The layout is massive compared to the average anime shop, and walking through the aisles gave me that childhood feeling of getting lost in a toy store. There’s even a Pokémon gachapon machine (which I may or may not have tried more than once).

Whether you’re looking to casually browse or go all-in on collectibles, this place has something for every fan. And yes, the staff were absolute legends when I needed help with the machines.

🧾 Rating: 9/10 – A collector’s playground. Don’t skip this.

3. Animate – Holy Grail in Hongdae (AK& Mall, 5th Floor)

And now... the GOAT. The one. The Animate.

Located inside AK& Mall on the 5th floor, Animate is a full-on anime universe. It doesn’t just sell merch—it tells stories. We're talking manga, light novels, artbooks, rare figurines, and exclusive merch you won’t find anywhere else in the city.

Even better? Right outside the store are two anime-themed cafés and three more anime shops, including a One Piece-exclusive store that literally made my legs weak like Luffy post-Gear Second. This place isn’t just a shop—it’s an experience.

If you’re in Seoul and can only go to one anime store, this is the one.

🧾 Rating: 10/10 – Absolute must-visit. Stay for hours.

4. Po Market – Small Store, Big Surprises (Hongdae)

Don’t let the name throw you off—Po Market is far from basic. Nestled on the same street as Figure Presto in Hongdae, this tiny shop is packed wall-to-wall with imported anime goods straight from Japan. Walk in and you're instantly surrounded by merch from Jujutsu Kaisen, Boku no Hero Academia, Demon Slayer, Haikyuu!!, and even newer hits like Hell’s Paradise.

What really hit me in the feels, though? The section dedicated to Makoto Shinkai's “Suzume”. I wasn't ready. Emotional damage.

It’s a quick visit (you can browse the whole store in a minute), but the vibe and the exclusive merch make it worth the stop. Plus, the staff were super polite—even with me running around filming like a hyper anime nerd.

🧾 Rating: 7.5/10 – Small but packed with heart and rare finds.

5. Myeongdong Night Market – Diamond in the Rough

Alright, technically not a store, but hear me out—Myeongdong Night Market lowkey slaps when it comes to anime finds. Among all the food stalls and pop-up vendors, you’ll stumble upon booths selling high-quality anime figures. You’ll see a little of everything—Naruto, Dragon Ball, Attack on Titan, and some wild card surprises.

Sure, some figures are out of box and a little worn, but dig deep enough and you might find a hidden gem for a steal. It's kinda like thrifting, but for anime fans. Plus, grabbing some hotteok while anime-hunting? Vibes.

🧾 Rating: 8/10 – Great for bargain hunters and spontaneous collectors.

Listen, Japan gets the spotlight—and fair. But Seoul? It’s quietly flexing an anime scene that’s vibrant, exciting, and full of surprises. From the sleek setups of Pop Mart to the chaotic charm of the night market, there’s something for every kind of fan.

If you’re planning a trip, bookmark this list and build your anime route. And if you discover a hidden gem I missed? Slide into the comments. We’re all in this fandom together.

Grab your passport, charge your camera, and let your inner anime hero loose in the streets of Seoul. 🧳✨

Stay on track with more anime adventures and otaku travel tips at Land of Geek Magazine!

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