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- Xbox Series X/S sales hit an all-time low in 2024, while Xbox games are thriving on PlayStation and other platforms.
- Microsoft is shifting from a console-first strategy to a multiplatform approach, focusing on Game Pass and software sales.
- While another Xbox console is rumored, Microsoft’s long-term goal may be to make Xbox the ‘Windows of gaming’ rather than a traditional console brand.
What the Hell is Going on With Xbox? The Future of Microsoft's Console
Being an Xbox fan in 2025 feels like watching your favorite team play—except they keep scoring for the other side. On one hand, the Microsoft Gaming Division is pulling in record-breaking revenue, Game Pass is still a killer deal, and games like Black Ops 6 and Indiana Jones and the Great Circle are absolute bangers. But on the other hand… Xbox consoles are flopping hard.
How bad is it? The Xbox Series X/S had its worst sales year in history, with only 2.7 million units sold worldwide. PlayStation is outselling Xbox 5 to 1 in some regions, and in Europe, you’re more likely to find a unicorn than a Series X on store shelves. Meanwhile, Xbox games are thriving… on PlayStation.
So, what the hell is going on? Is Xbox secretly ditching consoles for a different future? Are we witnessing the slow death of Xbox as a hardware brand? Let’s dive in.
Xbox's Consoles Are Crashing – But Their Games Are Thriving
If you only look at Xbox’s revenue, things seem fine. In 2024, Microsoft’s gaming division was up 43%, thanks to Game Pass, major acquisitions, and multiplatform game sales.
Here’s where it gets weird:
- Black Ops 6 made way more money on PlayStation than Xbox.
- Xbox is actively pushing PlayStation logos during their own events.
- Phil Spencer, head of Xbox, straight-up admitted they aren’t trying to lure people to Xbox anymore.
That last part is HUGE. It signals a massive shift in strategy. Instead of focusing on selling consoles, Xbox seems more interested in becoming the “Windows of gaming”—where their games and services are everywhere, not just on Xbox hardware.
Is that a good thing? Maybe. But if you’re a hardcore Xbox console fan, this new direction feels like a gut punch.
Is Xbox Giving Up on Consoles?
For decades, the console war was simple: PlayStation vs. Xbox vs. Nintendo. But now, Microsoft seems to be stepping away from that fight entirely.
Let’s break it down:
- Xbox consoles are struggling HARD
- 2024 was Xbox’s worst year for hardware sales.
- The Series X is basically disappearing from stores, especially in Europe.
- Microsoft isn’t even restocking inventory in some regions.
- Multiplatform is the new priority
- Xbox games are launching on PlayStation and Nintendo.
- Sea of Thieves, Hi-Fi Rush, and Pentiment are already cross-platform.
- Xbox isn’t focused on console exclusivity anymore.
- Microsoft’s true love: Software & Services
- Game Pass is Xbox’s golden goose, making way more money than hardware sales.
- Microsoft’s biggest wins come from acquisitions, like Activision Blizzard.
- Unlike Sony and Nintendo, which rely on console sales, Microsoft is shifting toward subscription-based gaming.
Will There Be Another Xbox Console?
With console sales tanking, many people are wondering if Xbox will even make another console.
The signs are mixed:
- YES, another Xbox is coming:
- Phil Spencer says a new Xbox is in development.
- Rumors of an Xbox handheld are floating around.
- BUT… the console strategy is changing:
- The focus is shifting away from exclusive hardware.
- Xbox’s new goal? Be everywhere.
This is a huge departure from what made Xbox fans loyal in the first place. PlayStation fans still have big exclusives. Nintendo is still Nintendo. But Xbox? It’s starting to feel more like a service than a gaming platform.
Is Xbox Becoming the "Windows" of Gaming?
Microsoft dominates PC software because Windows is unavoidable. Even if you don’t love it, you use it because there’s no real alternative.
Now, Microsoft is trying to turn Xbox into the Windows of gaming. The idea? Make Xbox games and services so integrated into the gaming world that you can’t escape them—no matter what platform you use.
The problem? Unlike Windows, Xbox doesn’t own the gaming market. They have to compete with Steam, PlayStation, and Nintendo—all of which already have deep-rooted fanbases.
And let’s be honest: Microsoft kind of sucks at software. Their Xbox app on PC is clunky, Game Pass cloud gaming is still hit-or-miss, and Steam remains the dominant force for PC gamers.
So, can Xbox really become the Windows of gaming? Maybe. But they have a long road ahead.
What Does This Mean for Xbox Fans?
If you’re an Xbox console owner, here’s the reality:
- Your Xbox is NOT dead—yet.
- But Microsoft’s focus is shifting to making their games available on ALL platforms.
- Expect fewer exclusives and more Xbox games launching on PlayStation & Switch.
- The future of Xbox hardware is uncertain, but Game Pass will keep growing.
For now, Xbox fans still have a console, but it’s clear Microsoft is playing a very different game than Sony or Nintendo.
Is Xbox in Trouble?
It depends on how you look at it.
- If you love Xbox consoles → Yeah, it feels like they’re fading into irrelevance.
- If you love Xbox games → They’re thriving, but not necessarily ON Xbox.
- If you love Game Pass → You’re in luck, because Microsoft is doubling down on it.
The Xbox brand isn’t dying, but the idea of Xbox as a traditional console platform might be.
Whether that’s a genius move or a mistake, only time will tell.
What do you think? Is Xbox on the way out, or is this the smartest play they’ve ever made? Let’s discuss!
Stay tuned for more deep dives into gaming’s biggest shake-ups right here at Land of Geek Magazine.
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