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Animation in 2025: Job Loss, AI Threats, and a Creative Revolution

Animation Is Thriving—So Why Are Artists Struggling?

In what feels like a bizarre contradiction, the animation industry is booming in visibility but crumbling behind the scenes. Three of the top five highest-grossing films in 2024 were animated. Independent projects like Flow, made entirely in Blender, are winning Oscars. Visuals are bolder. Stories are braver. From a distance, it looks like we’re in a golden age of animation.

So… why is your timeline filled with talented animators posting “looking for work”?

A Perfect Storm: From Pandemic Boom to Post-COVID Bust

Back in 2020, while much of Hollywood came to a screeching halt, the animation industry thrived. Unlike live-action productions that needed on-set crews, actors, and extensive travel, animation could be made remotely. Artists could work from home with a decent internet connection, a Wacom tablet, and enough caffeine. With everyone stuck inside and bingeing content like there was no tomorrow, demand for animated shows and films skyrocketed—especially on streaming platforms like Netflix, Hulu, and Disney+.

Studios scrambled to keep up, hiring animators and greenlighting projects at record speeds. It felt like a golden era. But here’s the problem—that boom wasn’t built to last.

As the world reopened and people returned to theaters and live events, that streaming momentum dropped. Subscriptions plateaued. Budgets tightened. Studios that had scaled up too quickly suddenly needed to cut back—fast.

Cue the layoffs.

Netflix axed about a third of its animation team. Pixar lost 20% of its staff. Warner Bros., DreamWorks, and others followed with mass layoffs or restructuring. By the second quarter of 2024, U.S. animation production had dropped by 40% compared to 2022.

Pile on the 2023 Hollywood writers' and actors' strikes, which halted production across the board, and you’ve got an industry trying to find its footing again—but now with fewer jobs and more uncertainty than ever.

Outsourcing, Mergers, and Cheap Labor

When cost-cutting became the industry’s new buzzword, outsourcing quickly became the go-to solution. Studios began shifting major parts of their animation pipelines to countries like Canada, India, and parts of Southeast Asia, where labor is cheaper and tax breaks are more appealing. Disney, for instance, set up shop in Vancouver to take advantage of local incentives. DreamWorks and other major players followed suit.

But here’s the kicker—cheaper doesn’t always mean better, especially for the artists.

In countries with weaker labor protections or no established animation unions, working conditions can quickly spiral. A now-infamous example comes from the production of Spider-Man: Across the Spider-Verse, where over 100 animators reportedly quit mid-project due to grueling hours, constant revisions, and unrealistic deadlines. That kind of mass burnout isn’t just a bad look—it’s a red flag for the entire industry.

At the same time, studio mergers continue to thin the herd. When Disney acquired 20th Century Fox, they shut down Blue Sky Studios, the team behind Ice Age, laying off over 450 employees in the process. These mergers often come with redundancies, restructuring, and the quiet erasure of entire teams, departments, and creative visions.

While outsourcing and consolidation make sense on a financial spreadsheet, the long-term effects on job stability, morale, and artistic quality are enormous. What we’re witnessing isn’t just cost-saving—it’s a reshaping of the animation landscape, and not necessarily for the better.

The Indie Model: A New Hope?

Then there’s Flow, an indie film made with Blender and a budget of just $3.8 million. It had no voice acting, no traditional storyboards, and no massive team—but it won Best Animated Feature.

That’s not just inspiring—it’s a wake-up call. Beautiful animation is no longer the exclusive domain of $150 million studio giants. But here's the catch: studios are watching this too. And they’re wondering, “If they made that for $4 million, why are we spending $100 million?”

Enter the AI Apocalypse (Or Not?)

Let’s not ignore the elephant in the Wacom room: AI. Studios are already experimenting with generative tools that can animate faster—and cheaper—than humans. Some experts claim up to 90% of animation jobs could be replaced within the next few years.

The Animation Guild reports 61% of members are deeply concerned about AI disrupting their careers. And the fear is justified. AI is being used to make music, write scripts, and even mimic the styles of famous artists. We’re already seeing projects scrapped because they weren’t “algorithm-approved.”

But here’s the thing: animation isn’t just about efficiency. It’s about emotion, storytelling, and human touch—and AI can’t replicate that.

So How Are Artists Surviving?

Here’s where it gets hopeful. Artists aren’t giving up—they’re adapting.

  • Some are self-publishing comics, launching mini-series, or crowdfunding their own short films.
  • Others are turning to YouTube, Twitch, and social media to build communities and monetize their content.
  • Many are creating and selling merch, from stickers and keychains to enamel pins and books.

And yes, some are working non-art day jobs just to get by. But they’re still creating. Still showing up. Still dreaming.

Reinvention Is the New Norm

In this new industry landscape, generalists thrive. Artists are learning 3D, game dev, motion graphics, and more—making themselves more versatile and hireable. Teaching art, creating online courses, and building communities have become legit income streams.

Others are finding success by pivoting entirely—like Michelle Lamb, who moved from studio work to hosting art retreats, landing book deals, and embracing social media. She let go of “bragging rights” about where she worked, and focused on what she creates.

That’s the shift. Identity as a creator > resume titles.

The Indie Explosion

This is the indie era. Crowdfunded animation is booming:

  • Hazbin Hotel went from YouTube to Amazon Prime.
  • Critical Role raised over $1 million for The Legend of Vox Machina.
  • Creators are finding real, paying audiences online—without needing studio backing.

We’re entering a world where small studios, fresh voices, and crowdfunded visions are leading the charge.

The Future: Scary, Yes. But Not Hopeless.

The industry is changing. AI will continue to grow. Studios will take fewer risks. But creators? Creators keep creating.

And that’s the heart of it. Art survives—because we do. Through burnout, tech disruption, and market crashes, artists keep going. We innovate. We evolve. And we shape what’s next.

Maybe the animation industry won’t look like it did before. Maybe that’s okay. Because what’s coming next might just be our version of a golden age.

Keep fighting for creativity, and follow more stories from the heart of geek culture right here at Land of Geek Magazine.

#AnimationIndustry #AIvsArtists #IndieAnimation #ArtistCommunity #AnimationLayoffs2025

Posted 
Apr 22, 2025
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Geek Culture
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