If you’re a geek who dreams of wandering through halls filled with superheroes, movie stars, and exclusive pop culture reveals, you probably think of San Diego Comic-Con (SDCC) as the ultimate convention experience. But what if I told you that another event is making waves—bigger waves, in fact—and it’s not in the U.S.?

Welcome to CCXP (Comic Con Experience), the Brazilian pop culture phenomenon that’s redefining the convention scene and proving that geekdom has no borders.

What is CCXP and Why Should You Care?

CCXP started in 2014 in São Paulo, Brazil, and in just over a decade, it has become one of the largest geek culture conventions in the world. Unlike other comic cons, which sometimes lean into niche crowds, CCXP is a massive, high-energy festival that embraces every corner of pop culture—movies, TV shows, comics, anime, gaming, and collectibles.

Think of it like SDCC on steroids, but with a uniquely Latin American flavor.

This isn’t just an event where fans come to see new trailers and collect exclusive merch. It’s a full-fledged experience, complete with larger-than-life booths, extravagant cosplay, and some of the biggest Hollywood studios flying halfway across the world to showcase their next big thing.

CCXP 2024: Breaking Records and Making History

CCXP 2024 was an absolute powerhouse event, shattering expectations and cementing its place as a must-attend convention. Here’s why:

1. Hollywood is Treating CCXP Like the New SDCC

Over the last few years, major film and TV studios have been shifting their biggest reveals from SDCC to CCXP. In 2024, we saw massive panels and exclusive first looks from:

  • Marvel Studios, which debuted the first teaser for X-Men: Reborn
  • DC Studios, bringing a full cast panel for Superman: Legacy
  • Lucasfilm, with an extended sneak peek of The Mandalorian & Grogu movie
  • Netflix, revealing new trailers for Stranger Things Season 5 and Avatar: The Last Airbender

Why the shift? CCXP is attracting record-breaking crowds, with 2024 pulling in over 280,000 attendees, compared to SDCC’s 135,000. Hollywood knows where the hype is, and lately, it’s in São Paulo.

2. The Energy at CCXP is Unlike Any Other Convention

Ask anyone who has attended both SDCC and CCXP, and they’ll tell you—CCXP has a different vibe. The Brazilian geek community brings the heat, with fans cheering, chanting, and hyping up panels in a way that makes Hall H look tame.

At SDCC, it’s not uncommon for audiences to sit quietly while a director talks about their movie. At CCXP, fans scream, clap, and celebrate every reveal like it’s the World Cup.

Example? When Kevin Feige stepped on stage in 2022 to announce Marvel’s future slate, the crowd exploded in cheers so loud that it rivaled a rock concert. This kind of enthusiasm is exactly why Hollywood is taking CCXP so seriously.

3. CCXP is Expanding Beyond Brazil

The success of CCXP has led to international editions, including:

  • CCXP Cologne (Germany)
  • CCXP Mexico

While these events are still growing, it’s clear that CCXP’s impact is being felt worldwide. With SDCC struggling with rising costs and logistical issues, many believe CCXP could soon become the world’s #1 pop culture event.

CCXP Highlights Over the Years

CCXP has already given us some of the most memorable moments in recent geek history. Here are just a few highlights from past years:

  • 2018Avengers: Endgame directors Joe and Anthony Russo showed the first-ever footage of the movie before anywhere else in the world.
  • 2019Wonder Woman 1984 director Patty Jenkins and Gal Gadot surprised fans with an exclusive trailer debut.
  • 2022The Last of Us HBO series had a massive panel, teasing extended scenes that weren’t revealed until months later.
  • 2023Deadpool & Wolverine footage was shown exclusively to CCXP audiences before any other convention.

The Cosplay Scene at CCXP: Next-Level Creativity

If you think SDCC has the best cosplayers, think again.

Brazilian cosplayers take immense pride in their craft, bringing some of the most elaborate and mind-blowing costumes to CCXP. From full-body armored Warhammer 40K cosplays to insanely detailed Legend of Zelda recreations, the craftsmanship at CCXP is top-tier.

What makes CCXP stand out is the cosplay inclusivity. Whether you’re rocking a Hollywood-level costume or a simple closet cosplay, the community embraces everyone with open arms.

Top Cosplay Moments at CCXP:

  • A life-sized Gundam that took six months to build.
  • A Darth Vader with built-in LED effects and voice modulation.
  • A spot-on Geralt of Rivia that Henry Cavill himself acknowledged.
  • A fully functional Iron Man suit with motorized helmet and repulsor sounds.

Why Should You Go to CCXP?

Still on the fence about adding CCXP to your geeky bucket list? Here are three reasons to book that flight to São Paulo next year:

1. It's the Best Place for Exclusive Reveals

Hollywood is betting big on CCXP, and that means more exclusive footage, trailers, and announcements that you won’t see anywhere else.

2. The Cosplay Scene is Next-Level

Brazilian cosplayers go all out. Whether it's a life-sized Gundam, an incredibly detailed Witcher armor, or a spot-on Spider-Man, the craftsmanship is on another level.

3. The Merch and Collectibles Are INSANE

Forget overpriced SDCC exclusives that sell out in minutes. CCXP offers a huge variety of geek merch, including regional exclusives that you won’t find anywhere else.

Final Thoughts: Is CCXP the Future of Pop Culture Conventions?

If the last few years have shown us anything, it’s that geek culture is global. CCXP proves that you don’t have to be in California to experience the best that pop culture has to offer. With its massive fanbase, top-tier Hollywood presence, and infectious energy, CCXP is quickly becoming the most important convention in the world.

So, what do you think? Will CCXP dethrone SDCC, or is there room for both to thrive? Let us know in the comments!

Stay tuned to Land of Geek for more on the hottest conventions, geek events, and everything in between!

#CCXP #ComicCon #GeekCulture #MoviesAndTV #PopCulture

Posted 
Mar 1, 2025
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